ALL ABOUT THE FRIDA

ABOUT

THE FRIDA CINEMA

mission statement

The Frida Cinema is a 501(c)(3) nonprofit arts organization dedicated to enriching, connecting, and educating communities through the art of cinema.
 
Birthed from the aspiration to provide a platform and place of gathering for Santa Ana’s artistic and cinematic community, we at The Frida Cinema fulfill our mission by presenting dozens of carefully curated films from a wide range of genres every month, with a focus on foreign, avant-garde, cult, horror, LGBTQ+, revival, documentary and animated films, doting us OC’s year-round film festival since our establishment on February 21, 2014.

As a community-based arthouse, we enhance our cinematic offerings with concerts, discussions, art shows, film festivals, overnight marathons, and interactive film screenings by collaborating with local artists and educational organizations.

ABOUT OUR NAME

When you set out to do the impossible, it helps to find a source for inspiration… Frida Kahlo (July 6, 1907 – July 13, 1954), the legendary Mexican painter and central figure in revolutionary Mexican politics and twentieth-century art, is renowned for her magnificent body of surreal, symbolic, and deeply personal art. What is less known about Kahlo is the incredible saga of integrity and perseverance inherent to her life’s story. In 1925, at the age of eighteen, Kahlo was involved in a tragic streetcar accident where she suffered multiple fractures to her spine, foot, and pelvic bones, spending the rest of her life struggling against severe pain and disability. Where for some this would have been enough to lose oneself to despair, Kahlo turned to art to communicate her physical suffering, as well as her passions for Mexican politics and for the love of her life, Diego Rivera, whom she married in 1929. 

A consummate creator until her death at 47, Kahlo’s inspiring resoluteness and individualism has led to her becoming a leading icon for both the LGBT and feminist movements, as well as for the greater conversation of self-expression through art. When we set out to open The Frida Cinema, we aligned our mission to two core commitments – we would never compromise on our vision, and we would never give up. The very concept was audacious, at a time when cinemas were facing the dual challenges of industry-wide digital convergence and increasingly popular streaming services, and we knew there would be many more to come. Even before we opened, it was suggested that we run mainstream Hollywood movies to survive, or that we only run art house cinema in one screen, and big-budget Hollywood films in the other. 

We were steadfast in adhering to our mission, and inspired by both the Mexican and Artist communities that call Downtown Santa Ana home, we christened ourselves after a hero in the arts that we could look up to, and find strength and inspiration in, for those moments where we would certainly need it. “Yo nací puta, yo nací pintora.” / “I was born a bitch. I was born a painter.”

Our Mission | Our Staff | Ticket Prices | Refund Policy | Parking at The Frida | About Our Name | Renting Our Venue | What We Project Cinema On | Sign Up for Our Newsletter | Social Media | Volunteering at The Frida | Donating to The Frida


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Our Staff

a man with a beard and glasses Logan Crow
Executive Director, Founder, Curator
 
[email protected]
a man with a beard Trevor Dillon 
Programming Director, Special Events Coordinator
[email protected]
a woman smiling for the camera Jordan Djahangiri 
Graphic Designer, Art Show Coordinator 
[email protected]
a boy smiling for the camera Martin Nguyen 
Volunteer Coordinator, Box Office Manager
[email protected]
   



Ticket Prices (when we re-open!)

  GENERAL ADMISSION
$10.50 Adults
$8.50 Students (with ID), Military & Veterans (with ID), Senior Citizens, and Children under 13, at box office only
$7.50 Showtimes Before 3:00pm
  FILM CLUB MEMBERS
$7.00 Standard Film Club Members
FREE Premiere Film Club Members

NOTE:
— On rare occasion, admission cost may differ from our standard prices.  Please check events for details.
— Special Events, Fundraisers, and Third-Party Rentals may not be eligible for Member discounts.


Ticket Refund Policy

Things happen — we get it!

Ticket refunds will be provided only up to the start time of your screening. To request a refund, forward your ticket to [email protected] prior to the start time of your screening, along with a request for a refund. If we do not get back to you with a confirmation by the start time of your screening, please rest assured that as long as time stamp on email is prior to start time of screening, we will honor the refund request.

We will not refund tickets after the start time of an event.


Parking at The Frida

Your first two hours are now FREE at all Downtown Santa Ana city lots!

The Frida Cinema is located at 305 E. 4th St. #100, Santa Ana CA 92701, between French St. and Spurgeon St. in Downtown Santa Ana, CA. You might find street parking around the cinema, but take our word for it – park in the City’s four-story structure located directly behind our building, at 457 N. Spurgeon St., accessible off 5th Street.  The lot is covered, takes credit cards, you won’t have to head back out to feed the meter after two hours, and you won’t risk getting a ticket if your meter expires!

Here are the city’s posted prices! (Note: When there is a major city event, prices may change to a higher flat rate.)

FREE! First Two Hours
$.75 After first two hours, each additional 30 Minutes
$10.00 Daily Maximum

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Renting Our Venue

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The Frida Cinema’s two 210-seat auditoriums have been home to lectures, concerts, live comedy, fundraisers, multi-media events, drag shows, fashion shows, children’s parties, and even a wedding. And of course, dozens of film premieres, film festivals, and student short presentations.

Click here if you’d like information about renting our cinema! Rentals start at just $250 an hour, and vary on day of week and time of day.  Let us know if you’re a non-profit or educational group!


What We Project Cinema On

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The Frida Cinema houses NEC 2K and Sony 4K theatrical projectors.  We present our films on various digital formats, depending on what format is made available from a film’s distributor.  The vast majority of our films are presented on industry-standard DCP’s (Digital Cinema Packages), which is our preferred and standard method of digital exhibition.  We are also equipped with two platforms recently adopted by dozens of independent film distributors – Eclair, and myCinema – and both of our projectors and surround sound systems are configured to Oppo theatrical-grade media players, allowing us to work with micro-distributors, genre repertory distributors, and student and low-budget filmmakers to provide quality presentations off Blu-ray, hard drives, and even laptops when necessary.

We are currently raising funds to install a 35mm reel-to-reel system, so that we can present select archival 35mm prints! Click here to learn more – and to contribute to this mission!


Sign Up for Our Newsletter

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The Frida Cinema’s weekly Email Newsletter really is the ideal way to keep up on our programming!  We try to get our schedule of upcoming films out early, but sometimes we have a last-minute addition that didn’t make it to our print calendar, and of course it’s easy to miss a social media post, so sign up for our Newsletter and never miss an announcement or screening!


Social Media

We keep really active on social media, and love hearing from our followers!  Follow us on Facebook, Instagram, and Twitter!

 


Volunteering at The Frida

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Every month, The Frida Cinema presents an average of 28 different films – far above the average for a two-screen theater, let alone an independent, non-profit art house cinema. If not for the volunteered time and energy provided to our organization by our amazing team of Volunteers, there is no way we would be able to afford such a robust programming slate.  Our volunteers do so much more than pour popcorn and soda – they are an integral part of what makes The Frida Cinema’s impact possible.

If you dig what we do, love independent cinema, love talking about cinema to fellow film lovers, have volunteer hours you need to fulfill for school, are looking for an internship at a vibrant and fun cultural center, or simply feel like being of service, fill out our Volunteer Form and let us know all about you!


Donating to The Frida

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“Cinema is a mirror by which we often see ourselves.”
– Alejandro González Iñárritu

“Cinema can fill in the empty spaces of your life and your loneliness.”
–  Pedro Almodóvar

“At the cinema, we do not think – we are thought.” 
– Jean-Luc Godard

The Frida Cinema exists for the love of cinema – and we rely on cinema lovers to exist.  Please support us with a one-time or recurring contribution today.  Donations are tax-deductible, and are essential in our ability to continue to meet our mission, and keep our screens lit with diverse, enriching cinema.